Our reach and festival goers
TOTAL NUMBER OF VIEWERS IN 2024: 165 255 PEOPLE
THIS IS A GREAT RESULT, WHICH MAKES THE 21ST EDITION OF 2024 one of THE MOST POPULAR documentary FILM FESTIVALs IN the world
Total amount of festival goers in 2018 - 2024
The cinema part of the festival, which took place in seven cities, gathered a total of 93 884 participants (compared to 89 223 in 2023):
WARSAW: 61,227 participants (compared to 47,723 in 2023)
WROCŁAW: 11,425 participants (compared to 10,021 in 2023)
GDYNIA: 7,913 participants (compared to 7,068 in 2023)
POZNAŃ: 5,875 participants (compared to 5,711 in 2023)
KATOWICE: 3,323 participants (compared to 2,852 in 2023)
ŁÓDŹ: 1,097 participants (compared to 609 in 2023)
BYDGOSZCZ: 1,721 participants (compared to 1,476 in 2023)
FESTIVAL WEEKEND: 1,321 participants (compared to 1,513 in 2023)
Festival goers in cities
Net Promoter Score
69: THE MILLENNIUM DOCS AGAINST GRAVITY FESTIVAL NPS RESULT
78% of the festival’s viewers are Promoters (people who would definitely recommend the brand to others), 13% are Passives and 9% are Detractors.
The Net Promoter Score is an index that measures the customer’s satisfaction with the brand and their willingness to recommend it to others. Respondents are asked questions and based on their answers three types of customers are selected: Promoters of the brand, Detractors and Passives. Every result above 30 is considered to be good.
Our viewers
69% of the respondents were women, 31% were men.
The largest groups of participants were individuals aged 25-34 (36%) and those aged 25-44 (25%).
VOD.MDAG.PL - an unique VOD service!
Everything started with Millennium Docs Against Gravity, the biggest film festival in Poland. In 2020, a memorable year, the festival introduced a hybrid formula: over 100 films were presented online after the cinema edition. Its tremendous success served as further proof that it was time to create a new place on the Web for the most interesting documentaries and feature films—a place where anyone could broaden their knowledge of our reality, look upon other people with tenderness, and discover the most pressing problems of the modern world.
We favor diversity of subjects, which is why our catalogue features plenty of movies about politics, the society, psychology, science, sport, art, architecture, and fashion. Feature films available on our platform are mainly art-house pictures that push the boundaries of contemporary cinematic language.
We have great hopes about the future! In addition to the hybrid formula, retained for the 2025 Festival, in December 2020 we launched a permanent VOD platform: VOD.MDAG.PL, which hosts the best documentaries from the previous editions of Millennium Docs Against Gravity as well as art-house features. This way the festival became a year-round event, constantly carrying out its key goals: popularising film culture, educating about documentary filmmaking, and—most importantly—reaching the widest possible audience with interesting, moving, and wise stories.
